The 115th China Food & Drinks Fair (CFDF) will be held at Nanjing International Expo Center from October 15 to 17, 2026. Continuing its green development philosophy and building on proven exhibition expertise, this edition delivers a comprehensive upgrade to the Green Agriculture Zone. Aligned with the momentum of rural revitalization and the rising tide of quality-conscious consumption, the zone adopts a professional, integrated, and market-oriented upscale layout—creating a high-potential, high-conversion, high-value national trade platform for China's finest agricultural products.

A Multi-Dimensional Exhibition Layout: Driving High Traffic Through Immersive Scenarios

The Green Agriculture Zone spans Hall 2A Connector and G3 Plaza Hall, featuring a multi-dimensional exhibition model that pairs indoor premium showcases with outdoor immersive experiences. Leveraging the main venue's proven visitor flow design, the zone connects seamlessly with other featured halls to aggregate professional buyers across the entire fair, ensuring efficient traffic flow and high-efficiency conversion. The indoor space spotlights branded, standardized displays of premium agricultural products, building high-end origin-branded products. The expansive outdoor hall breaks from traditional agricultural fair constraints, accommodating diverse new business formats—from bulk commodity displays and origin live streaming to agri-creative cultural experiences. Together, they transform agricultural exhibits from static displays into an integrated experience combining product presentation, brand storytelling, immersive engagement, and business negotiation—unleashing the full potential of quality origin resources and the green agriculture industry.

Policy and Market Converge as Dual Drivers: Green Agricultural Products Hit Their Golden Window

China's agricultural sector stands at a critical juncture of structural transformation, where policy direction and market demand are reshaping the industry landscape in tandem. National policies are intensifying support for quality, green, and brand-oriented agriculture, driving standardized production, scaled operations, and branded marketing of specialty agricultural products—unlocking unprecedented policy dividends and growth opportunities for county-level industries and premium origin produce. On the consumer front, health-conscious, safety-first, and traceable consumption has become the norm. Market recognition and willingness to pay for organic, green, and geographically indicated (GI) certified products continue to climb. Quality, safety, authenticity, and traceability have become the core decision-making logic for a new era of agricultural consumption.

Yet the long-standing production-marketing disconnect remains acute. Numerous county-level premium agricultural products boast exceptional ecological conditions and superior quality, yet information gaps, lengthy supply chains, weak branding, and limited channels have confined them to regional markets, cutting them off from national distribution networks and high-end consumer segments. Quality goods at the origin. Real demand in the market. What is missing is a professional, nationwide, and highly credible trading platform. This is precisely the driving force behind the comprehensive upgrade and targeted positioning of the Green Agriculture Zone.

Nanjing's Geographic Advantage: Unlocking the Trillion-Yuan Yangtze River Delta Market for Premium Produce

Based in Nanjing, radiating to the East China region, and empowering the nation, this edition capitalizes on the city's unique industrial and market strengths. As a core city in the Yangtze River Delta, Nanjing is a hub of high-end consumption with a vibrant green consumption culture, serving as the premier proving ground and consumption highland for quality agricultural products nationwide—enabling rapid validation of market fit and commercial potential. Leveraging its strategic hub position bridging east and west, Nanjing acts as a critical springboard connecting major agricultural production areas such as northern Jiangsu and northern Anhui to the Yangtze River Delta's trillion-yuan consumer market. It is the vital gateway for premium agricultural products to move from county-level origins to national markets. The region's mature cold chain logistics, established e-commerce infrastructure, and advanced distribution networks effectively close the gaps in long-distance circulation, fresh preservation & delivery, and online operations, providing solid infrastructure support for sustainable direct-from-origin supply models.

Selective Admission Standards: Spotlight on High-Value Certified Categories

This edition upholds core admission standards of ecological priority, quality foundation, and brand empowerment, open to major agricultural production areas, county-level specialty industry belts, leading agricultural enterprises, and professional cooperatives nationwide. Exhibits center on three high-value certified categories—Geographically Indicated (GI), Green Food, and Organic Agricultural Products—spanning grains and dried goods, raw ingredients, specialty fruits and vegetables, medicinal food homology, and agri-creative deep processing. Together, they present the full-chain achievements of modern agriculture, from ecological cultivation and refined processing to intelligent storage and logistics. The zone places special emphasis on unearthing county-level specialty resources, helping local agricultural products shed the "niche specialty" label. Backed by the credibility of a national-level exhibition, it enables a three-tier leap from regional resource to local product to national brand.

Omni-Channel Buyer Matrix: Smarter Matchmaking, Faster Conversion

Unlike conventional agricultural fairs, the CFDF's core competitive edge lies in its premium buyer ecosystem—highly commercialized, deeply professional, and precision-driven. Years of cultivation have built a full-spectrum procurement matrix covering supermarket supply chains, chain restaurants, top-tier distributors, live-streaming e-commerce, ready-to-cook enterprises, and cross-border buyers. These buyers come with clear needs, short decision chains, and strong intent to execute, delivering exceptional commercial conversion potential. Tailored to the distinct demands of each channel, the zone deploys focused sectors, precision matchmaking, and targeted supply-demand connections. Supermarket buyers efficiently source stable supply chains and standardized categories. Foodservice channels connect directly with premium origin ingredients. New retail channels discover distinctive hit products. Distributors lock in high-margin, high-velocity goods. The result is a seamless pipeline from “exhibition to engagement, engagement to matchmaking, matchmaking to deal".

More Than a Trade Show, It's an Upgrade in Industry Vision

Viewed through a long-term industry lens, the Green Agriculture Zone transcends the transactional value of a single exhibition or recruitment event. It is a strategic cornerstone of the CFDF's commitment to rural industrial revitalization, high-quality agricultural development, and the building of a green, symbiotic industry ecosystem. Here, exhibitors gain far more than immediate orders and channel access. They gain front-row insight into emerging national agricultural product consumption trends, benchmarks against advanced industry models, and connections to cross-regional collaboration resources—moving beyond a pure sales mindset to achieve a comprehensive upgrade in business philosophy, brand strategy, and industry vision.

Empowering origins through ecology. Connecting markets through the platform. Activating the industry through expertise

From October 15 to 17, 2026, at the Nanjing International Expo Center, the Green Agriculture Zone at the 115th China Food and Drinks Fair cordially invites premium agricultural production areas, specialty agri-product enterprises, and agricultural business entities nationwide to join us. Let quality local products reach the trillion-yuan national market. Let green agricultural brands rise on the wind. Together, we will explore the new blue ocean of rural revitalization and unlock the future of high-quality modern agriculture.